HOW WELL DO YOU REALLY KNOW YOUR CUSTOMERS?

Good customers are hard to find — and sometimes even more challenging to keep - but how well do you know them? If the answers are buried in your database, we can help you uncover them. If they're not, we can redesign your database so they are. And if there are externally available databases, lists, or information management solutions, we can help you procure and implement them. Our structured, disciplined approach to helping our clients gather, analyze, and leverage customer information encompasses many capabilities. For example, we can help you to:

  • Segment your client base and/or sales force to improve client satisfaction and retention.
  • Develop new products and services to fill gaps that may be costing you business.
  • Target advertising and promotional spending to the right sales channels and media outlets for maximum impact.
  • Design client acquisition, client retention, cross-selling, and lead distribution programs.
  • Create and maintain databases, data warehouses, and datamarts.
  • Identify and leverage vendors of valuable external data (such as Dun and Bradstreet, Donnelley, and Experian).
  • Manage or purchase targeted lists.
  • Develop quantitative models that unlock the explanatory and predictive value of your data.
  • Apply advanced householding and matching software to gain strategic marketing insights by bringing together all the pieces of a customer's relationship with you.
  • Adjust pricing policies to increase revenues, based on an analysis of revenue, costs, and profitability by segment.
  • Help you to Compute customer lifetime value and other critical benchmarks.
  • Develop reports and scorecards for all levels of management.

From full-scale solutions to specific products and services, from targeting to tracking, and from technical to tactical support, we provide a comprehensive, intelligent, answer to all of your marketing information management needs.

A SYSTEMATIC PROCESS FOR DATA-DRIVEN, CUSTOMER-FOCUSED MARKETING SUCCESS

  • Discover
  • Act
  • Trap
  • Adapt
This four-step "DATA" process is our proven best practice for helping our clients develop more profitable marketing and customer intelligence strategies. Whether you're looking to enhance your database, identify and leverage third-party data vendors, discover the most promising cross-selling opportunities, or develop more reliable predictive models, the DATA is conclusive: we can help you get there — and with fewer bumps and pitfalls along the way!

PNT is a marketing information systems development group, but we're also much more: we're a marketing strategy firm, a business process re-engineering team, a market research company, and a developer of custom database solutions - and because we're all that, we're even more. Our goal is simply to help our clients acquire and retain customers more profitably — and more measurably — from the synergies which result from our in-depth experience and diverse skills.