November 19, 2008
Database
Custom Database Design / Development
- Developing a Marketing-oriented customer database is one of the most important tools for developing your Customer Intelligence.
- Many Marketers struggle with getting real customer marketing data from operational customer files.
- At PNT we’re marketing database experts: we know how to build, cleanse, mine and leverage a valuable repository of customer information.
- Our Data Warehouse isn’t providing the data we require for customer marketing analysis.
- Our CRM provides lots of customer history but no customer intelligence or marketing analytics.
- Our marketing database comes from our order entry system and it’s clogged with duplicate customers and incomplete customer data.
- We’ve recently acquired another company, and don’t have in-depth information on their customers—our systems don’t talk to one another, and we need to develop our strategic customer integration plan right away.
- Our custom Marketing Data Marts add the customer data you need to what’s available from your Data Warehouse.
- PNT custom marketing databases capture the data and provide the analytics you need to run your business.
- PNT can build you a marketing database with automated data hygiene and deduplication from order entry or other non-marketing sources—and we’ll help improve the entry process as well.
- PNT specializes in quickly building customer databases integrating data across multiple companies, systems, and platforms, and have helped a number of companies integrate data on acquired companies and customers.
