Business Overlays

Data Append

  • It’s crucial to make use of all available data, from all available sources, to understand your customers and develop the deepest, most profitable relationships with them.
  • PNT can source data variables from every major list provider (Dun and Bradstreet, Donnelley, Experian, others).
  • Using our proprietary MetroMatch matching technology, we can append these variables quickly and accurately to your own customer records.

  • I need to understand the demographics of my customer base, but don’t have any information on them other than name and address.


  • There are so many variables available from so many vendors — how do we choose?


  • Now that we’ve added all these variables to my customer files, how do we use them to build the most profitable customer relationships?

  • PNT can purchase demographic data for you from our industry-leading list providers, append it to yourcustomer list using our MetroMatch technologies, and help you use that information to understand your customers better.
  • PNT can help you wade throughthe complexities of choosing a data provider and help you select the most relevant variables based on an in-depth understanding of your business needs.
  • PNT has the tools and experience to help you turn reams of data into actionable, profit-producing information you can use to develop the right products, target the right customers, and develop long-lasting client relationships.