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June 07, 2007
Today's business leaders are discovering that, more than ever before, increased knowledge of their customers equals greater profits. As a business owner, you need to be asking yourself the following questions:
* How well do I really know my customers? What am I doing with the knowledge I already have to serve them better?
* Do I spend more time constantly finding new customers, or building relationships-and profits-with current ones?
* Do the right people in our company have the right customer information at the right time?
When you use the power of what you know about your customers to enhance your marketing efforts, you're using "customer intelligence." No company today can maximize its potential for success without it.
Click the link below to access the article on the TrueNYC website.
http://blog.truenyc.com/truenyc_entrepreneur_arti/2006/01/whats_your_cust.html
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